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System Information
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Over the
years, Riverside Networks founder and team members have seen tons of
point of sale literature and pre approach letters come through the post.
But we continue to be surprised at some of the content that is
received. First impressions is key, for getting that first introductory
message across and inducing a potential customer to bite.
Yet so often we see poorly designed literature and written content that
so often fails to convey the businesses products and services.
Any new, or existing business launching a product, if serious needs to
really put a great deal of energy and time into these essential
presentation tools. But so often it is obvious that no thought has gone
into this part of the project that can mean the difference between
success and failure.
We so often see elementary spelling mistakes in letters, themes or
design that is not relevant or suitable for the type of industry model
the business is in. But lastly, the biggest failing is not clearly
impacting in the first few lines why the business is writing to the
potential customer and giving good clear reason why he or she should
read on.
Perhaps we are more than critical, by having a publishing and mail
order background. Where you cannot afford to have mistakes when you are
having print runs of over a 100,000 plus catalogues or placing 4, 6 and
8 page advertisement displays in just one publication.
The skills of understanding the full and complete process of publishing
enables us to highlight methods of cost saving in production and how to
impact on a client messages of a new product line, where slogan's can
become an integral subconscious vehicle in marketing and brand
awareness. Coupled to this, countless years of proof reading can be a
further asset in our armoury to help our clients.
Many of our clients over the years have said so often, that the few
pounds spent asking us to evaluate their product literature has saved
them tens, of thousands of pounds long term.
Minimal Fee's Charged
The financial outlay is minimal, starting from as little as £100
($160) to help new emerging business to evolve and obviously higher
fees are charged dependent upon the scale of involvement that our
client's require from us.
The process is very simple, if you wish to take advantage of our unique
service. Simply use our 'Contact Centre' initially,
where a drop down bar asks the service you require. Send us a short
note and we will reply back to you with our full address and details.
Unfortunately, due to the sign of the times. We have to be very
security conscious with our details. As a result in recent years
especially, the ever growing increase of junk and spam mail.
What Clients Normally Send
You can send as much literature as you wish, below is a guide to what
is normally sent by our clients. However, you can include more with
further instructions.
If it is a sizeable project for Business
Appraisal Intelligence evaluation, we would of course been in
communication by this time.
- Pre approach letters introducing the Company.
- Business Card examples.
- Current flyer or brochure.
- Novel marketing freebies.
- Product catalogue or Brochure(s).
- Any recent advertisement examples.
- Recent editorial content.
- Other point of sale.
- Additional literature you feel we require.
Report Return Period
Reports normally take up to 28 days. However, they may vary in size and
length dependent upon our findings and comments. In either eventuality,
it will be money worth spent and possibly your greatest ever
investment.
We are renowned for thinking out of the box and may identify something
critical, never before considered by yourself. As it can be very often
the case, when you are so closely tied to a project, you can overlook
the simplest of things.
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