Parental Ratings Service

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	Summary Introduction
	Parental Ratings © - Designed and developed in 2003 (benchmark industry leader). For the protection of minors and the demise of misleading fraudulent web sites. The 'Parental Ratings Service' leads the way in setting up new standards across the World Wide Web to protect minors and the most vulnerable in our society. If you would like to embrace this intellectual technology and program system. To protect your web community users and to demonstrate that you are a socially and morally responsible organization. We would like to hear from you with a view to licensing. Please use our Contact Centre here initially. Thank you!

System Information

	Age 4 Years Plus Universal Rating Suitable for all web sites covering Children's content and non offensive informative material in Schools and other recognized bodies for human development and knowledge.

	Age 12 Years Parental Guidance Rating Suitable for all web sites with rich media that is 12 PG, Games, Education and News content services. However, if the service carries any form of deceptive pop up advertising the next rating is applied.

	Age 15 Years Parental Guidance Rating Suitable for all web sites with rich media that is 15 PG, Games, Education and News content services. However, if the service carries any form of deceptive pop up advertising the next rating is applied.

	Age 18 Years Adult Sensitive Data Rating Suitable for all web sites that are social network sites or forums, where in fact you are exposing minors to dangers where sensitive data is transferred and can be read. Or rich media trailer content 18 years.

	Age 21 Years Adult Content Material Rating Suitable for all web sites that cover adult orientated material in respect simulated 18 to 21 years games. Adult images and written content of a sexual nature, that can cause physiological damage to minors.

	Requires Editing Rating This icon is displayed where a new web site entry is to be listed, or if for example an old web site listing is out of date and requires editing. May refer to dead links or needs a more accurate description listing.

Information and Background

For many years dating back to 1998 on the World Wide Web, our founder could see looming an ever increasing problem with Search Engine accuracy and web entry listings that were misleading.

It concerned him that the new World Wide Web that opened a whole new World to members of society and for all ages. Would be immediately deterred from embracing the new technology as a result of immoral and wreck less behaviour by individuals and organizations just for some form of financial gain and who clearly demonstrated no moral compass. Even some of the most well known names, even in existence today, shared their part in deceitful methods to gain an advantage only to serve their own interests and failing to adopt a long term view for eventual co-existence success.

Apart from search engine results that were completely off mark and no self regulation or responsibility being exercised by the owners of these services. Came the dreaded pop up advertising and blame lays squarely at the door of AOL especially. It was clear that the phenomena of the World Wide Web could become a dirty word and rather than encourage the exploration of the new technology. People would be more reluctant to embrace it.

Most of the activity today, regarding the massive failings of search engine service providers, is to address these very serious issues, to protect the young and infirm. Their attitude, has placed these serious matters at the back of their list of priorities. But history has always confirmed in industry, that no business or entity, can survive, if product is not coupled with customer service and support.

The RDF of search engine technology has only encapsulated alpha numeric elements, but Tim Berners Lee, the creator of the web at the World Wide Web Consortium has been working hard to include within the RDF framework image elements. But the only way to provide a high quality service of accuracy at this time and place in history is through good old fashioned hard work. Unfortunately, the opportunists find such an environment, alien to them. Hence the lack of change, to address these very serious issues.

Riverside Networks never had any intention of introducing a search engine service, it was forced upon the organization as a result of past relationships of other large search engine services where they were driven by money, rather than moral and ethical responsibility.

The parental ratings system, has not been an overnight consideration. The founder, a parent himself has been deeply troubled for some years, but had to devise a system that could be adopted by most responsible organizations that would help them further improve the way they delivered content, media and services that was transparent and not misleading. That would enable them to be a factor in adding quality to the World Wide Web network.